“ Unfortunately, ESPN and local newspapers, radio and TV media have become the patsies of bloggers. If some random blogger reports that “he has heard that a trade of Joe for John is being discussed”, then the traditional media, as they have told me many times “is requested by their editor to run it down and see if its real”. Its almost like a sad joke. How do you make an ESPN reporter jump ? Make up something and put it on your blog. Somewhere a bunch of sports bloggers are playing a drinking game. Chug if the other guys made up trade rumor makes the ESPN crawl.
